Faiza Inam started her platform SincerelyHumble in 2017 to share her love for styling outfits, skincare & makeup tutorials, and taking her readers through her everyday journey. Faiza wanted to relate and make an impact with her readers (specific to North Americans of South Asian background) and since has built a total of 125,000 followers across all social media platforms. Her unique style acts as a fashion statement to empower others to be more confident and true to themselves. She continues to inspire her readers with her style, beauty, and lifestyle content.