About Us

Meet Nicole Bradham, MBA — Professor of Marketing at Southeastern University, founder of HotMod Influencer Marketing Agency, co-founder of The Influencer Academy, and one of the most recognized voices in influencer marketing today.

Nicole is an influencer marketing strategist, educator, and multi-business builder shaping the future of digital partnerships. As a Professor of Marketing at Southeastern University, she launched the first-ever Influencer Marketing Minor in the country, bringing academic credibility to an industry that has largely been figure-it-out-yourself. She’s not just teaching the future of marketing; she helped build it.

At HotMod Agency, Nicole pairs data-driven strategy with creative storytelling to connect brands with the right creators at the right time. She has led national campaigns for brands like NASCAR, Camping World, and Sun Outdoors, and collaborated with top tourism boards including Visit Central Florida, the Dept. of Tourism for Pigeon Forge, and Visit Lake Havasu. Along the way, she has built out influencer programs, trained internal teams, and coached hundreds of content creators on how to pitch, price, and turn their platforms into real businesses.

As co-founder of The Influencer Academy, Nicole is on a mission to bring real education and standards to the creator economy, teaching the next generation not just how to make great content, but how to grow a brand safely, smartly, and sustainably.

Her expertise extends to platforms like InfluencerRates.io, and she is the author of a go-to eBook on FTC Guidelines for Influencers because compliance should be part of every creator’s game plan. She is also the host of The HotSpark Show, featuring conversations with creators, tourism pros, and entertainment insiders.

Armed with an MBA in Organizational Leadership and a background in tech, Nicole blends business acumen with creative strategy to educate the industry and elevate the standard for what influencer marketing can be. She is a sought-after speaker at industry events and a trusted mentor to entrepreneurs and creators at every stage of their journey.

Let’s collaborate, innovate, and make content that actually moves the needle.