Description

YOUR DESTINATION IS INCREDIBLE. YOUR INFLUENCER PROGRAM DOESN’T HAVE TO BE A MESS.

You’ve seen it work , a travel creator posts about a city, the DMs flood in, bookings spike. You know influencer marketing is one of the most powerful tools in destination tourism today.

But when it’s time to actually do it? It gets complicated fast.

Who do you even reach out to? What do you say? What do you put in a brief? Do you need a contract? What’s a fair ask?

If your team is stuck in that “we know we should be doing this, but we don’t know how to start” loop, this kit was made for you!

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THE PROBLEM WITH MOST DMO INFLUENCER CAMPAIGNS

Most destination marketing teams run influencer partnerships the same way: a staff member knows a local blogger, they send a casual email, the creator posts something vague, and nobody can measure whether it worked. Then the CVB board asks for ROI and nobody has an answer.

Or worse…. you bring in a creator with a huge following, spend the budget, and the content barely moves the needle because there was no structure, no brief, no clear deliverables.

The gap isn’t creativity. It’s process.

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WHAT YOU GET INSIDE THE STARTER KIT

This toolkit gives your team a complete, repeatable system for running influencer partnerships — from the first outreach to the signed contract.

1. Influencer Outreach Email & DM Template
The exact message your team needs to reach out to creators professionally — whether via email or DM. No more staring at a blank screen wondering what to say. Customizable for your destination’s voice.

2. Creator Brief (Canva Template)
A professionally designed creator brief your influencers will actually read. It covers campaign goals, content expectations, key messages, hashtags, posting timelines, and approval processes — everything a creator needs to deliver content that actually promotes your destination.

3. Partnership & Pitch Tracker (Google Sheet)
A ready-to-use spreadsheet to manage your entire influencer pipeline — who you’ve reached out to, who responded, what stage they’re in, and what’s been delivered. No more tracking partnerships in your inbox.

4. Collab Contract Kit (2 contracts)
Two legal agreement templates covering UGC creators and paid influencer partnerships. Written in plain language. Fully editable. Protect your DMO and set clear expectations before any content goes live.

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THIS KIT IS FOR YOU IF…

→ You’re a tourism board, CVB, or DMO staff member who wants to start an influencer program but doesn’t know where to begin
→ You’ve tried working with creators before but the partnership felt disorganized or the content didn’t land
→ You want to pitch influencer marketing to leadership and need a professional, structured approach to show them
→ Your team has a small budget and needs to make every creator partnership count
→ You’re tired of Googling “how to write a creator brief” and getting generic advice that wasn’t built for destination marketing

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WHAT THIS KIT WILL HELP YOU DO

→ Reach out to creators with confidence and a message that converts
→ Onboard influencers with a professional brief that sets the tone from day one
→ Stay organized across every partnership, campaign, and deliverable
→ Protect your organization with contracts that establish expectations upfront
→ Build a repeatable program your entire team can use — not just the one person who figured it out

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WHO CREATED THIS

This toolkit was developed by Nicole Bradham, founder of HotMod Influencer Marketing Agency and Professor of Marketing at Southeastern University — where she launched the first-ever Influencer Marketing Minor in the country.

Nicole and her team have managed influencer programs for major brands and destinations including NASCAR, Camping World, Visit Central Florida, and Visit Lake Havasu. This kit packages the exact systems her agency uses with real clients, distilled into templates your team can implement this week.

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INSTANT DIGITAL DOWNLOAD

Once your purchase is complete, you’ll receive immediate access to all four templates. Everything is editable — Google Docs, Google Sheets, and Canva — so you can customize each piece for your destination in minutes.

No fluff. No filler. Just the tools your DMO needs to run influencer partnerships like a pro.